A Rip Off Report Can Ruin Your Company Reputation

Businesses in America have a new threat to worry about. That threat is the increasing use of tabloid sites like Rip Off Report by competitors, ex-employees and others to tarnish your company reputation. By posting unmoderated and often false rip off reports a fired employee can get back at the boss for firing him. Similarly, competitors can spread lies to consumers because sites like Rip Off Report make zero efforts to screen the information posted on their sites.

For example, Chris Bennet of 97th floor produced a well written article called Google, Your Honeymoon with Rip Off Report Has to Stop. Through the detailed research a pattern of egregious activity can be seen. The research breaks into 4 main points:

1. Rip Off Report - earns a living through extortion of businesses based on the ability to rank well in search results for terms associated with the victimized business such as its brand name.
2. Because the site ranks well at Google (Yahoo!, Live, and Ask give it far less weight), companies whose profiles appear on the site must pay the owner to have the information removed or have administrative comments added that an issue was resolved or the complaint was found to be false.
3. It would appear that content creators unfamiliar with the English language, Though very good with many frowned upon SEO practices like keyword stuffing, create many of the negative profiles on the site.
4. The site features often bizarre allegations like the rip off report that Google’s founders propositioned two underage girls.

Among our clients we have seen all sorts of heinous behavior from Rip Off Report. These include ex-employees making up the most perverse lies after being fired. Partnerships that go bad and one partner using the Rip Off Report to attack the other and people who are obviously mentally ill attacking companies that they never have done business with.

Protect Your Brand with Online Reputation Management

Online Reputation Management is a service that specializes in removing negative entries from the search results. As a service online reputation management also includes monitoring the major search engines for negative entries and building a protective wall around your brand name that keeps negative information off the first page of the SERPS.

Online reputation management needs to be conducted from day one of your internet marketing efforts. It is far easier and cheaper to use a little humility to avoid a reputation nightmare than it is to have a good SEO company remove negative information. And make no mistake you need a good SEO company to get a rip off report off the first page of Google and keep it off.

Bureau 24 Reputation Management

Bureau 24 Reputation Management has removed 22 instances of Rip Off Reports for different clients since 2007. Terms included keywords like “Brand Name,” “Brand Name Product” etc.,. We can push Rip Off Reports to page 3 and make sure they never rear their ugly head.

If your brand or company is suffering from Rip Off Report Results you can contact us at 702-489-6412 and we can analyze your situation. We must say that we only provide online reputation management to clients that were attacked by competitors, ex-employees on a vendetta or have customers jump to conclusions and report them without trying for resolution.

We start every campaign by providing a written report showing exactly why the offending site is ranking for your keywords and a plan of action. We then build a wall to protect your keywords from the competition. Though each case is unique and range from minor websites talking trash to sites like Rip Off Report results can be achieved by focused application of proper SEO techniques.

For those who are facing a minor problem here are a few things you can do to protect your brand name.

1. Buy every domain name associated with your brand. These include yourbrand.com, .net, .org, .info, etc., buy it all. Building websites on these domains with unique search engine friendly content will help these sites rank. You will ofcourse need to SEO each site and utilize as an important part of your internet marketing strategy.
2. Establish a web presence at sites like wordpress.com, blogger.com and similar blogging sites. fill the site with unique search engine friendly content that mimics the offending pages SEO metrics. That means match its title tag, headers, and internal and external links.
3. Social Sites like myspace.co, digg.com and del.icio.us can be made to rank almost at will. You will need to submitt stories, make comments and tag but in the end you will create a shield for your brand.

For further reading we suggest you check out The Anatomy of A Rip Off Report Lawsuit from SEOmoz.