Google BigQuery Service Accepts More Business

Today Google announced on the official Google Code blog  that they have released some big improvements and Google’s BigQuery Service will now be available to “more companies of all sizes”.  Previously a few select companies and developers were given a preview to what Matt Cutts calls “Dremel”. According to Google  the BigQuery Service is a web service that enables you to do interactive analysis of massively large datasets. Scalable and easy to use, BigQuery lets developers and businesses tap into powerful data analytics on demand.

Google tauted a number of improvements as well as a new graphical interface as the launch the product to the public. Improvements include:

• A graphical user interface for analysts and developers to rapidly explore massive data through a web application.
• Big improvements for customers accessing the service programmatically through the API. The new REST API lets developers run multiple jobs in the background and manage tables and permissions with more granularity.
• Whether developers use the BigQuery web application or API, users can now write even more powerful queries with JOIN statements. This lets users run queries across multiple data tables, linked by data that tables have in common.
• It will now be easy to manage, secure, and share access to data tables in BigQuery, and export query results to the desktop or to Google Cloud Storage.

Most small companies are completely out of the loop when it comes to analytics. What may surprise you is that many larger companies have trouble too. Analytics is a very effective tool for measuring what is going on, what went on and then making intelligent decisions about how to move forward. With BigQuery businesses will have the ability to analyze massive amounts of data like never before.

Google ask those that wish to join the testing to sign up here.