Pay Per Click is a very cost-effective Internet advertisement method to get your website noticed by your target audience. Advertisers pay only when their ad is clicked on. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
In PPC advertising advertisers place bids on keywords or phrases that they believe their target audience would type in a search field while looking for specific goods or services. When a web user types a search query that matches the advertiser’s keyword or visits a web page with content that matches the keywords or phrases chosen by the advertiser, the PPC ad is displayed on the page. Such advertisements are often called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages.
In search engines, a PPC ad is generally just above or to the right of the search results where they can be easily seen. On other kinds of websites, the ad will be placed in the location that the site designer has determined will be the most advantageous to his site and the advertiser.
Pay Per Click Can Help SEO Campaigns
Pay per click is a excellent tool to use when you are starting an SEO campaign. That is because Pay per Click ads will start up almost immediately and they will drive traffic almost immediately. Whereas a SEO campaign is a long term fix for a website. As such the results usually aren’t seen for 45 to 60 days.
So it is a good idea to use pay per click advertising when you start a SEO campaign then as you begin ranking organically for key terms you can cut the pay per click advertising. This will provide you immediate traffic while managing your advertising dollars efficiently.
Another reason to use pay per click advertising is that there is a minor boost possible in Google from pay per click ads. Google uses a number of off site metrics in their algorithm and click through rates on pay per click advertisements are considered one such metric by many. Some people will therefore run pay per click ads constantly to take advantage of this. A final reason may be the extra little traffic you can get by ranking first page and also having a high placed pay per click ad.