10 Ways To Improve Pay per Click Results
October 12, 2008
10 Ways to Improve Pay per Click (PPC) Results
Achieving good Pay per Click or PPC results requires more than setting you PPC campaign to autopilot. Competition, click fraud, bid management and other issues require an active management system for best results. Here are a few things you can implement to increase the effectiveness of your pay per click or PPC campaign.
- SEO Your PPC Landing Pages: Google will look at landing page text to determine relevancy. This allows Google to determin your final ad position and click price. Basic SEO techniques on your landing pages will save money and improve ad positions.
- Turn Off Auto Matching: Google doesn’t think PPC marketers are good enough at picking keywords. if you use auto matching, Google will automatically show your ads for queries they think relate to words you already have bid on.
- Test Ad Copy: Simple A/B testing of your ads is really easy.
- Test Landing Pages: Test which landing pages result in better conversion rates. Accomplish this by creating an identical ad and linking to a different landing page.
- Build Focused Landing Pages: Landing pages must feature the same keywords you bid on in Title tags, header tags and page copy. In addition, always feature several strong calls to action.
- Use Negative Keywords: Not bidding on keywords can be as important as bidding on them. Use Google’s ad preview tool to help determine whether your ads are showing up for irrelevant queries.
- Track Secondary Conversions: Sales conversions should be tracked but what about that other 97% percent of visitors that don’t buy on the first visit? The next best thing to a purchase is an opt-in because a certain percentage of your opt-in list will eventually buy. Consider tracking email or RSS signups.
- No Bidding Wars: Focus on ROI. The number one spot doesn’t always convert best. In fact, some think spots #2, and #3 outperform #1, since #1 tends to get clicked automatically.
- Use Phrase Match & Exact Match: I’m find it difficult to achieve good results using broad match keywords. Instead of a shotgun approach, use phrase match or exact match to focus in on specific phrases.
- Make Big Promises and Overdeliver: Your landing pages need to over deliver on the promise of your ads. Your product pages need to fulfill the excitement created by your landing pages. If you want a winning marketing formula, always exceed expectations and provide great service.
Google Chrome
September 3, 2008
A Review of Google Chrome
Google Chrome Screen Shot
Google Inc.’s new Web browser, called Chrome was released Tuesday so I installed it. Google Chrome presents a very sleek appearance, groups pages into easy to manage tabs and offers several privacy features.
Though in my preliminary test it seems that Google Chrome needs more work and is slightly outdone by the latest version of Microsoft Corp.’s Internet Explorer. Chrome is built upon simplicity. Though Chrome is an early Beta and the tons of dollars being pumped into it by Google may result in a finished version that threatens Microsoft’s Monopoly. Read more
Dominate Google’s Search Results | Las Vegas SEM | Seo Firm
July 17, 2008
Google’s search results can be dominated with proper SEM and SEO Techniques
With our rotten economy effectively reaching customers is a must for Las Vegas area business. Local, service oriented and firms looking to reach national or international customers really need an edge in the market place. Las Vegas SEM company Bureau 24 can use search engine optimization or SEO techniques to help you reach clients today.
First and foremost many companies claiming to practice SEO or SEM simply aren’t able to do what they promise. Bureau 24 has a long list of satisfied clients that have benefitted from our customized SEO and SEM campaigns. What makes us different?
To start with we don’t offer one size fits all SEO or search engine optimization campaigns. Each business, each target market is very different. Therefore, you have to be different inorder to effectively reach customers. Bureau 24 begins every search engine marketing or SEM campaign by carefully and attentively spending time learning the customers needs, goals and objectives. Only after knowing what you need can we design a realistic and effective campaign to accomplish your goals.
Unlike many lesser firms Bureau 24 is not stuck with one marketing method. We understand Internet Marketing inside and out and as such we can develop a real marketing campaign using the most effective techniques both on the internet and offline to insure effectiveness.
Bureau 24 SEM and SEO campaigns not only increase your rankings on search engines like Google but we zealously work to increase conversion ratios, your overall internet visibility and we coordinate our campaign with all of the other marketing efforts conducted by your firm.
Our search engine marketing or SEM campaigns will position you properly to dominate your competition and often will open new sources of revenue by exploiting new markets. As can be seen by clicking here Bureau 24 knows its business and we know how to dominate Google search engine result pages. Are you ready to profit from your internet marketing efforts?
Give Las Vegas SEM firm Bureau 24 a call at 702-493-7102 for a free discussion of your needs, goals and objectives and a honest appraisal of what it will take to get there.
