Web Design Planning

Here is a helpful checklist when planning your website project

Proper planning is the key to insuring your website design goes as smoothly as possible. Take this opportunity to assess your goals and objectives for the website, and create a plan to achieve those goals. Below is a checklist to consider.

Checklist for launching a new Web site

1. Do you have a URL (i.e. www.yourcompany.com)?
2. Do you have a website hosting provider?
3. Do you have marketing materials and copy you could use for your Web site content?
4. Do you have a site structure developed?
   • You should create an outline of the structure you would like for your site.
5. Do you have all the content for your site?
6. Do you have your company information written out (About Us, Contact Info, Team, PR, etc.)?
7. Do you need databases or e-Commerce applications for your Web site?
8. Do you want/need photographic elements on your Web site?
9. What are your marketing goals for this Web site?
   • Search Engine Marketing?
   • Online Marketing?
   • Off-line Marketing?
10. Who is your target market?
11. Are you planning on optimizing your site for high search engine placement?
12. When do you want to launch the Web site?
13. What is your budget for the Web site launch?
14. How often do you plan to update your Web site?

Checklist for planning an e-Commerce site

1. Is your current Web site running on UNIX server, Windows server, or Other Type?
2. Do you currently have a merchant account?
3. How many products do you anticipate selling?
4. Do you have/need images for your products?…if yes what format are they?
   • Do they need to be scanned?…or are they in web ready format?
5. Do you need to track orders?
6. Do you need to be able to update certain parts of your Web site on your own?
7. What countries or locations would you be selling products and services in?
8. Do you want to create a client name and e-mail database?
9. What are your marketing goals?

Marketing Checklist for New and Existing Websites

1. What business are you in?
2. What are your business goals?
3. What are your marketing goals?
   • Search Engine Marketing
     • Paid Inclusion?
     • Pay-Per-Click Search Engines?
     • Search Engine Optimization?
   • Online Marketing
     • Link Building
     • Banner Advertising
   • Off-line Marketing
4. Who is your target market?
5. Have you performed research to find out who your target market is?
6. How many new products and services are you planning for the next 12 months?
7. Where do you imagine your potential customers finding out about your products and services (i.e. Web, tradeshows, print, radio, television, etc.)
8. Do you have any current marketing materials (brochures, datasheets, white papers)?

Following these suggestions will ensure your next online project goes smoothly. If you are interested in receiving a quote for any new projects you are researching simply give us a call at 702-493-7102